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Privacy Policy

This Privacy Notice (the "Notice") describes how MyEmpire and its direct and indirect subsidiaries (collectively "MyEmpire," "we," "us," "our") manages your personal information.

This Privacy Notice covers the personal information we gather from registered users ("Players") who maintain accounts on our website and from visitors to our website.

Who We Are

The website operator serves as the Data Controller of your personal information. We function as the data controller because, within our business relationship with you, we determine how and why your information is processed in the manner detailed in this Notice. Together with our joint controller, we maintain ownership and security of the personal information you share with us.

For questions about this Notice, including requests concerning your privacy and data protection rights, contact our Data Protection Officer by emailing [email protected]

What Personal Information Do We Gather?

Information You Provide Directly

We may gather the following personal information from you based on your interaction with our services:

Registration Information: To establish an account on our website, you must provide personal information including your email address, date of birth, country, phone number, gender, full name, social security number, zip code, and username. Upon registration, we automatically receive your IP address and location information.

Due Diligence Information: We gather your identity card number/driving license/passport number, proof of address, social security number, source of wealth/funds, bank ID, and financial statement/details to meet our due diligence and Know Your Customer (KYC) requirements, for age and identity verification, for Anti-Money Laundering purposes, and/or to satisfy our license or other legal requirements.

Financial Information: We may gather your financial information, including Bank ID, CPR number, CPF number, IBAN, and payment system details, to enable withdrawals and deposits to your account. Additionally, this information may be utilized for Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance.

Personal Information We Gather Automatically

Device Information: We receive information about the device and software you utilize to access our services, including Internet protocol (IP) address, operating system version, and device identifiers.

Logs and Usage Information: To help us understand your service usage and improve our offerings, we automatically receive information about your interactions with our services. Our servers automatically log usage data when you interact with our website. This information includes records of your activities such as viewing content, clicking advertisements, performing searches, and sharing our services on social media, along with date and time of your sessions, pages you view, links to/from any page, and time spent in a session. We gather some of this data through cookies and similar technologies.

Location Information: We may gather or infer your general location information when you utilize our Services.

Personal Information We Receive From Other Sources

We may gather your personal information from other sources to deliver and personalize our services to you and/or to satisfy legal requirements. We may obtain data from:

Publicly available sources such as public and government databases, internet, social media platforms, online and printed media
Commercially available databases and third-party entities, including financial and credit institutions, fraud prevention agencies, and public authorities. These sources assist us in verifying your information and investigating suspicious activities, particularly for fraud prevention and anti-money laundering purposes
Inferences: We may infer additional personal information based on the personal information described above. For instance, we may infer your interests and game preferences based on the web pages you view and the games you play
Personal information you have made public, such as information available on social media platforms, linked accounts (e.g., Facebook or Google), and other publicly accessible digital platforms

Why Do We Gather Your Information?

We utilize the personal information we gather to:

Deliver our services to you
Respond to your inquiries or requests
Test, research, troubleshoot and analyze data to develop and enhance our products and services
Prevent, detect, and manage risk against harmful behavior, fraud and illegal activities
Send you marketing content, newsletters and personalize our marketing communications to you
Resolve disputes that may arise, including investigations by law enforcement or regulatory bodies
Fulfill regulatory and legal requirements
Maintain the security and functionality of the service, including ensuring technical availability of the website, protecting our systems and intellectual property from security threats and unauthorized access

What Are Our Legal Grounds for Processing Your Personal Information?

In compliance with the GDPR and other applicable data protection laws, we process your personal information when we have a legal foundation to do so. For some processing, more than one legal ground may be relevant. Here are the legal grounds we rely upon:

Conclusion and Performance of a Contract

We process personal information to fulfill or enter into a contract with you. For instance, to create and support your account with us, to communicate with you to fulfill our obligations under the Terms and Conditions.

Legal Requirement

Processing your personal information may be necessary to comply with legal requirements. Some of the processing activities we may engage in to satisfy legal requirements include:

Verifying your age and identity as part of our KYC and AML requirements
Determining your location and applicable legal requirements using your IP data
Managing risks, including preventing problem gambling and promoting responsible gambling
Ensuring network and information security
Complying with legal processes like search warrants, subpoenas, or court orders
Preventing crimes related to money laundering, terrorist financing, fraud, or computer crimes
Regular reporting activities to meet economic, financial, technical, and legal requirements
Dealing with requests from you to exercise your rights under data protection laws

Legitimate Interest

When necessary, we may process your personal information to safeguard our legitimate interest, a third party, or a commercial reason provided your rights, freedoms, or interests don't outweigh those interests. Examples of such processing activities include:

Initiating legal claims and preparing our defense in litigation/administrative procedures
Undertaking IT and system security procedures to prevent potential crime, asset security, intellectual property protection and ensure technical availability and proper functioning of our website and applications
Managing our business relationship and enhancing our products and services
Engaging in analytics, data aggregation, and research for service development/improvement and/or marketing purposes
Customer segmentation to manage risks, identify potential harmful behaviors, and ensure responsible gaming
Analyzing your gaming behaviors using machine learning algorithms to recommend games and features you might enjoy
Detecting and preventing activities that compromise the integrity of our services, such as fraud, use of unauthorized software or tools, abnormal patterns, or cheating

Consent

With your consent, we may engage in the following activities:

Send direct marketing messages via email, SMS, phone calls, website or app notifications
Customize offers and promotions based on your gaming history and preferences
Use data about your online behavior to display targeted advertisements that might interest you
Personalize and assess the effectiveness of our marketing to better align with your interests and preferences
Administer your participation in competitions, tournaments, rewards, loyalty schemes, and promotional events

How We Share Your Personal Information

We may share your personal information with the following categories of recipients:

Internally with authorized employees, brands within the same entity/operator, contractors, agents, joint controllers, affiliates, and subsidiary companies within our business group or linked to our parent company
Payment providers and financial institutions. For the use of our services, withdrawals and deposits, we offer a variety of trusted third party payment providers. We may share the following personal information with them: first name, last name, date of birth, email, address, zip, city, country, phone number, alias. We may also share your KYC documents with the payment providers in order for them to be able to comply with their legal and AML requirements
Third-party service providers, as necessary to deliver, manage, and improve our services including but not limited to customer support service providers, email delivery, SMS and voice call providers, technology providers, and cloud hosting service providers
Marketing partners
Fraud prevention agencies
Third parties in the event of/connection to a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, transfer, divestiture, or sale of all or a portion of our business or assets
Game providers
Data aggregators or analytics providers for the purpose of conducting market research, data analysis, and improving service offerings
Law enforcement agencies, regulatory and licensing authorities

If you choose to submit a complaint, review, or query concerning our services to a third-party platform (such as a casino review site, gambling forum, or dispute resolution body), we may be required to respond directly to such platforms to clarify, investigate, or resolve the matter you have raised. In doing so, we may disclose personal information strictly limited to what is necessary to identify your account and respond appropriately. Such disclosures are made based on our legitimate interest in protecting our business reputation and resolving external disputes in a transparent and accountable manner. We don't initiate such disclosures unless a submission or public allegation has been made by you or on your behalf, and any data shared will be restricted to what is proportionate and necessary to provide context and factual clarity.

How Long We Keep Your Information

We'll retain your personal information only for the duration that you maintain an account with us and to fulfill the purposes outlined in this Privacy Notice.

Additionally, we may keep your information for a longer period as required by applicable legal requirements, such as anti-money laundering (AML) regulations or other regulatory requirements.

Once your account is closed and there's no longer a legal or business need to retain your information, your personal information will be either deleted or anonymized so that it can no longer be associated with you.

Your Rights

You have certain rights regarding the personal information we hold about you. They include:

Right to request access to the personal information we hold about you and obtain information about how we process it
Right to rectify or correct any inaccurate or incomplete personal information about you
Right to erase, delete, or remove your personal information when there's no compelling legal or business reason for its continued processing
Right to restrict the processing of your personal information in certain circumstances
Right to request the transfer of your personal information to another party in a structured, commonly-used, and machine-readable format
Right to object to the processing of your personal information, particularly if we're processing it on grounds of legitimate interests or for direct marketing purposes
Right to withdraw your consent at any time, without affecting the lawfulness of previous processing based on your consent
Right to lodge a complaint with a supervisory authority. You may do so in your EU member state of residence, place of work, or the place the alleged infringement occurred

To exercise your rights, kindly contact our Customer Support at [email protected] or our Data Protection Officer at [email protected].

Cookies and Other Tracking Technologies

We utilize cookies, tags, pixels, web beacons and other similar technologies to enhance your experience on our website and applications. Upon your first visit to our website or applications, we'll ask for your consent to use non-essential cookies. Strictly necessary cookies which are necessary for the operation of the website don't require your consent. For more information on the specific cookies we use, their purposes, and how to manage your preferences, please refer to our Cookie Notice.

Data Security

We prioritize the security of your personal information and implement robust measures to protect it from unauthorized access, loss, theft, and misuse. Our security strategy includes a combination of administrative, technical, and physical safeguards designed to protect your information against unauthorized disclosure, alteration, and destruction. Even though we utilize advanced security measures to protect your information, no system is completely safe from security breaches. The Internet, by its nature, cannot ensure complete security of data transmission or storage. While we strive to protect your personal information, we cannot guarantee its absolute security. However, we'll continuously assess and improve our security practices to enhance the protection of your information.

Transfer of Information Outside EU/EEA

We may process your personal information in countries outside of the EU/EEA. When we transfer your personal information to our affiliates or third parties, we make sure that appropriate safeguards have been put in place before such transfer to ensure your personal information is afforded a high standard of protection. This includes transferring personal information only to countries recognized by the European Commission as providing adequate protection, employing Standard Contractual Clauses approved by the European Commission, or implementing other legally recognized safeguards.

Change in Ownership or Control

In the event of a sale, merger, or any other change in ownership or control of our company, your personal information may be disclosed as part of the transaction or during the preparation for such an event. The new owner or controlling entity will be permitted to use your personal information, but only in accordance with the terms outlined in this Privacy Notice, unless you provide explicit consent for different use.

How to Contact Us

If you have any questions about this Privacy Notice or our data collection practices, kindly contact us by sending an email to [email protected] or [email protected].